The 8-Step Communication Model includes:A. Assess the current situation B. It was absolutely the very best thing we could have done. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. For some incidents, implementing a media area may be an important way to manage the situation. . The Incident Commander B. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. They have access to the officials. 0 wA{)K+Xk80538L``V[mvWS|?9U7 Recall preparation techniques that contribute to a successful media interview. Campaigns are usually multifaceted, combining events and various media to get the message out. Social Media: Preparedness 101: Zombie Apocalypse. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. News releases should adhere to the Associated Press (AP) Stylebook. (Unit 1), Describe the role and functions of the PIO. This lesson reviews the four steps in creating a public awareness campaign. Serves as an advisor to the Incident Commander. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The media area is a place where media congregate to help enhance the flow of information. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. C. is presented as a bad example of public information management. Be accessible and return calls and emails promptly. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Resident/Non-Resident, Trainer Program, etc. the feedback has been, you know, we appreciate this. One of the advantages of the Incident Command System (ICS) is: A. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. 1928 0 obj <> endobj Grab the attention of your readers so that they will continue reading. endstream endobj startxref They can be seasonallike hurricane preparedness week. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. The PIOs primary responsibility to organizational leadership as an advisor is to: A. The ability for readers to leave comments in an interactive format is an important part of many blogs. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). This process includes: Your goal statement expresses what you hope to achieve through your campaign. PIOs need to have a complete understanding of the community's demographics in order to: A. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. C. only required when dictated by the Incident Commander. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Look at the audience, but dont lock eyes with any one person and dont look into the camera. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Determine information to be communicated to the public. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. * The social media links provided are for reference only. If you do not want something recorded by the media, cover it up or shield it with a vehicle. *F ;/7Bw1p i~$^y' _r] Construct and deliver an appropriate crisis and emergency risk message. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Do you follow through? The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. How or what can your community learn from these events? People use technology to tell others that they are okay. Responsibilities of the Components of the ICS Organization. Salary Statistics for Public Information Officers. Using acronyms in news releases may:A. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). What events nationally and globally are in the news? D. seek media release approval from the Communication Unit Leader., 24. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? D. has become ever more complex as the challenge of delivering messages has evolved. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. News releases are one of the most commonly used tools for PIOs. What is in it for them? Many different social media monitoring tools are available. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Do you know what to do to protect yourself and your family? Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . or a non-emergency event. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. These people are your target audience. As with ICS, the JIS is as simple or complex as the needs of the situation. Avoid acronyms. FEMA does not endorse any non-government Web sites, companies or applications. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Social networking sites are online communities that connect people. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Your media list should be current, complete, and tailored to your organization. Blogs are a good tool to use to communicate with your audience. Communicating factual information with the public is the most important job function of a PIO. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. * The social media links provided are for reference only. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Always connect with the Incident Commander before making any statement to the media. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. The role of the PIO is the same regardless of the type or size of the event. Uses correct grammar and contains no spelling or punctuation errors. Each time this test is loaded, you will receive a unique set of questions and answers. FEMA does not endorse any non-government Web sites, companies or applications. FEMA IS-29: Public Information Officer Awareness Answers. Public information entails the processes and systems that enable effective communications with various target audiences. Use the media area for all media releases and conferences. Select the right media to reach the target audience. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. (Unit 4), Apply public information techniques to a 5% scenario. Click on a program for additional information. In this lesson youll learn more about creating public awareness campaigns. Possess and enhance certain qualities and skills that make an effective PIO. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Describe how to effectively communicate orally and through written products. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Another way to express your key message B. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. School, 43 Margaret St. . Blogs are Web sites that allow you to engage in a conversation with readers. What is the community sentiment toward your organization or the issue? C. request additional assistance through the National Public Information Support Network.