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It is a good idea to include any advanced university degree on your business card. This number includes 510 living languages, 2 second languages without native speakers and 9 extinct languages. The region is well-known for its hospitality, cuisine and music. In the course of socialization the values, ideals, norms, patterns of behavior become a part of a person's self-awareness. It is believed that the Igbo people originated in an area that is about 100 miles north of their current location at the confluence of the Niger and Benue Rivers. [77], The music of Nigeria includes many kinds of folk and popular music, some of which are known worldwide. The Ijaw people are said by some to be the descendants of the autochthonous people of Africa known as the (H) ORU. In Nigeria, there are more than 500 languages that are spoken. It is a good idea to maintain a polite and somewhat reserved manner until the person you are meeting drops some of his formality. The Yorubas are a diverse group of people bound together by language, history, culture and a common sense of origin. Yams are frequently eaten either fried in oil or pounded to make a mashed potato-like yam pottage. Several festivals are celebrated in Yorubaland yearly where the rich culture of the Yoruba people is displayed. In a social situation, they are greeted and served first. From the naturalistic statues produced at Ife to the bronzes made for the king of Benin, Nigerian artists have crafted art that is world famous. Try to avoid using hyperbole or making exaggerated claims when presenting a business case as Nigerians are naturally suspicious of a deal that sounds too good to be true. Therefore, understanding Nigerian culture and way of life can seem like a daunting task, however, gaining this understanding will help you develop a robust action plan to build your business in the region. Perhaps that is happening first with respect to art and culture, rather than by the more conventional political and security means. The early mosques built by men of this tribe were bright and colourful often including intricate engravings and elaborate designs. The yams can be mashed or fried in oil. Most people who are a part of this ethnic group are based in the southeastern part of Nigeria, they contribute to about 17 percent of the country's population. You may also find their tone slightly louder than elsewhere. With nearly 200 million inhabitants, it also happens to be one of the world's largest countries by population. Generally speaking, Nigerians are outgoing and friendly. It has become a common lingua franca as a result. This shows that reading culture is a prerequisite foracquisition of knowledge and skills needed by all people in a rapidly changing world and catalyst for participation in social, cultural, political and economic activities of the show more content. Other Nigerian writers with a worldwide audience include Chinua Achebe, Buchi Emecheta, Flora Nwapa, Amos Tutuola, Gabriel Okara, Kole Omotoso, John Pepper Clark, Ben Okri, and Chimamanda Ngozi Adichie. Japanese culture places great value on respect, honor, discipline and personal growth. A complimentary cap called Fila may be added to the dressing. There is an indefinite number of cultures around the world. It is common to gaze at the forehead or shoulders of someone they do not know well. Nigeria is a multi-ethnic and multi-cultural country of almost 200 million people. For this reason, newborns are regarded with joy and pride as they are the future. Nigerias culture rooted in fashion, film, music, and literature translates into enhanced international prestige. We can say that culture as a whole determines the framework in which a person can and should act. Culture helps to accumulates, control and organise the human experience. They may raise their voices even more and become emotionally excited when they feel passionately about a topic. Nigerians are generally, enterprising, resilient, and enthusiastic people. Meat is also popular and Nigerian suyaa barbecue-like roasted meatis a well-known delicacy. Minority ethnic groups live throughout the nation although higher concentrations of these groups live in the northern and the middle regions of Nigeria. These environmental regions greatly affect the cultures of the people who live there. This group is predominantly Muslim as Islam was introduced into Nigeria by the Fulanis. Nigeria is a hierarchical society. [35] They have monarchs, are known for celebrating the Hawan Sallah festival,[36] and are also followers of the religious teachings of Sheikh Usman dan Fodio. February 1, 2023 Similarly a family's honour is influenced by the actions of its members. A little more than half of all Nigerians are of the Christian faith, while most of the rest are Islamic. Several things go into greeting an elder in Nigeria, including ethnic background and gender. [39] Their traditional religion is known as Omenani/Omenala. Descending into the valley is a lengthy walkway of 317 steps, which were constructed by the state government. The overwhelming majority, with the exception of Tiv, profess the Muslim religion. Therefore, culture serves as a social memory for mankind. The principal exports are palm oil and palm kernels. Apart from the speakers of standard English, a large portion of the population, roughly a third, speaks Nigerian pidgin, which has a primarily English lexicon. . Click here to learn more about our customized cultural training. It is used for communication. Both concepts, each an aspect of a single whole, aspire to protect and preserve the purity, sanctity and sacredness of the land and the people therein. The people of this tribe are gifted sculptors. [59], Although chiefs have few official powers today, they are widely respected, and prominent monarchs are often courted to endorse politicians during elections in the hopes of them conferring legitimacy to their campaigns by way of doing so. In masculine countries people "live in order to work", managers are expected to be decisive and assertive, the emphasis is on equity, competition and . Grandparents, cousins, aunts, uncles, sisters, brothers and in-laws all work as a unit through life.Family relationships are guided by hierarchy and seniority. Nigeria boasts of 300 or more different ethnic groups. Extended families are still the norm and are in fact the backbone of the social system. 'Odinana', on the contrary, is a code of life, handed down from Chukwu, God the Creator, to Eri, the patriarch of the Igbo race, to prevent chaos and confusion. It is basically what makes a person human. Age and position earns, even demands, respect. When greeting someone who is obviously much older, it is a sign of respect and deference to bow the head. , and definitely, go the extra mile to make sure to throw notable and enjoyable events for their attendees. There are many ways that these meals are prepared. [60], Nigeria is famous for its English language literature. [86] The men wear buba (long shirt), sokoto (baggy trousers), agbada (flowing robe with wide sleeves) and fila (a hat). [55] Oyo and the other kingdoms declined in the late 18th and 19th centuries owing to disputes among minor Yoruba rulers and invasions by the Fon of Dahomey (now Benin) and the Muslim Fulani. Culture unites people, integrates them, and ensures their strength as a community. Clearly, the system of culture is not only complex and diverse, but also very mobile. The culture of Nigeria is shaped by Nigeria's multiple ethnic groups. In fact, a businesss success as a new entrant in a market often hinges on the understanding of the cultural landscape of the country in question. In literature, Chinua Achebe, Nobel Laureate Wole Soyinka, and, more recently, Chimamanda Ngozi Adichie have significant readership in the United States. The fact that the Times chose to profile the heads of Nigerias lifestyle magazines on the front page of its business section is even more notable, as it illustrates the growth of Nigerias international cultural influence. It can be argued that the intellectual level of a society depends on how adequately that particular society can use its richest knowledge embedded in history and generations past. The earth spirit, Ana, is 'odinana', as is the sacred role of yam in the Igbo world, the right of inheritance, and the place of the elder. The country is often discussed in terms of its regions (i.e., North, Southeast, and Southwest) and its dominant tribes. They are ruled by monarchs, and are famous for their Benin Bronzes. Their religion, mode of dressing, food, marriage, and language are all unique. Hausa/Fulani ethnic group is made up of two hitherto different ethnic groups that have now intermixed to the extent that they are regarded as one inseparable ethnic nation. Nigeria is the most populous African country, and also amongst the top 10 most populous countries in the world with approximately 195 million people. Nigeria is a democratic country whose federal government resides in the countrys capital, Abuja, which is located in the middle of the country. In the southwest, where the people are from the Yoruba tribe, peoples communication employs proverbs, sayings and even songs to enrich the meaning of what they say. The most common greeting is a handshake with a warm, welcoming smile. More than 250 ethnic groups can be found in Nigeria today, each of which has its own traditions and customs. The 41-page PDF document has been authored by one of our Nigeria country specialists and provides readers with much more detail that our free guide above. In other words, this is to say that, culture in its simple meaning can be the way of life . It is used for expressing one's feelings. The three largest ethnic groups are the Hausas that are predominantly in the north, the Yorubas who predominate in the southwest, and the Igbos in the southeast. Culture is that complex as it consists of belief, knowledge, art, law, morals, customs, traditions and any other capabilities and habits which is acquired by man as a member of the society (Edward B. Tylor 1871). 1. In the article, author Adenike Olanrewaju describes the emergence of publications Genevieve Magazine, Exquisite Magazine, Todays Woman, and Glam Africa. You will frequently see colleagues gathering at a restaurant or local watering hole for after-work drinks to discuss the latest news in business, politics, or tabloid gossip. Retrieved from https://commisceo-global.com/resources/country-guides/afghanistan-guide. However, even with the countrys infrastructural challenges, there are still quality hotels, restaurants, and innovative transportation options, such as Uber and Taxify that are available. by Lindsay Maizland Nigeria has the fastest growing economy in Africa and the highest GNP on the continent. Helon Habila, Sefi Atta , Flora Nwapa, Iquo DianaAbasi Eke,[69] Zaynab Alkali and Chimamanda Ngozi Adichie,[70] among others, are notable Nigerian authors whose works are read widely within and outside the country.[71]. Some of these dialects include Egba, Ekiti, Ijesha, Egun etc. While many artists still work in these traditions, more-contemporary artists, who combine African and Western traditions, also abound. PLEASE SHARE IT IF YOU FOUND IT USEFUL! Establishments serving alcoholic beverages are found everywhere except where Islamic laws prohibit them. Nigeria's vibrant popular culture reflects great changes in inherited traditions and adaptations of imported ones. Nigerian food is mostly made up of meals that are high in carbohydrates, such as cassavas, rice, maize, yams, and plenty of vegetables. Very direct eye contact may be interpreted as being intrusive unless there is a longstanding personal relationship. The Yoruba people live in the southwestern and north-central parts of Nigeria. Order via the button below to receive your Nigeria Insight in seconds or read more here before buying. Curtis shares a powerful quote from Reid Hoffman, founder of LinkedIn, about the importance of the first 100 hires in shaping a company's culture. Observant Muslims will not generally shake hands with members of the opposite sex. He is assisted by a team of elders known as Enjoyed (Chiefs). Stay up to date on the latest insights we have to offer. Nigerian traditions are wide and vary in the different cultures. According to the book, which discussed generally about African American culture which Nigeria may belong. As a developing country, Nigeria faces challenges regarding its infrastructure. Firstly, Nigeria's scores on the Cultural Dimension scale reveal that Nigerians place great value on Performance Orientation, Future Orientation, and In-group Collectivism. Successful Nigerians, such as businessmen and the said politicians, typically themselves aspire to the holding of chieftaincies, and the monarchs' control of the honours system that provides them to them serves as an important royal asset. Each musician organized a large band with a horn section, a variety of drummers, and many guitar players. Nigeria is a hierarchical society. [82] Perhaps the most popular fabric used in Nigerian fashion is Dutch wax print, produced in the Netherlands. The mode of dressing of Yoruba males includes wearing Bubba and Sokoto and also a large flowing gown called Agbada. Nigeria has the largest population on the continent and the third-largest manufacturing sector. Fufu is so emblematic of Nigeria that it figures in Chinua Achebe's Things Fall Apart, for example. Culture helps to accumulates, control and organise the human experience. 4. Nigeria has two seasons: rainy season, which occurs in April until September, and dry season, which is referred to as Harmattan. Being the first to find a settlement in the Lower Niger and Niger Delta, it is possible that they may have started inhabiting this region as far back as 500 BC. Food is an important part of Nigerian life. Adam Valavanis is a volunteer intern in the Africa program at the Council on Foreign Relations in Washington, DC. Nigerians are very religious and spiritual people. Many dishes are flavoured with onions, palm oil, and chilies. The Hausa and Fulani people live primarily in the North, the Igbo reside in the Southeast, and the Yoruba inhabit the Southwest. Because of the movies, western influences such as music, casual dressing and methods of speaking are to be found all across Nigeria, even in the highly conservative north of the country.[72]. 1950 W. Corporate Way PMB 25615, Anaheim, CA 92801, USA.+44 0330 027 0207 or +1 (818) 532-6908, 34 New House, 67-68 Hatton Garden, London EC1N 8JY, UK.1950 W. Corporate Way PMB 25615, Anaheim, CA 92801, USA.+44 0330 027 0207+1 (818) 532-6908. Never write on your business card. The official language of Nigeria, English, was chosen to facilitate the cultural and linguistic unity of the country post-colonization by the British. [32] The Fulani people are also nomadic in nature; this nomadic lifestyle spread them into virtually all of West Africa. The Hausa and Fulani ethnic groups are said to be one of the largest ethnic groupings in Nigeria, if not the largest, with a population of over 20 million people.The Hausa and Fulani live in the northern part of Nigeria. The difference in the way we work, live and interact with each other is as a result of the culture we have come to be a part of. Many employ indirect eye contact to demonstrate their respect for the other person. Lots of Yoruba people still practice the traditional religion but a large number have embraced Christianity and Islam. The Nigerian national football team,[73] nicknamed the "Super Eagles", is the national team of Nigeria, run by the Nigeria Football Federation (NFF). Other symbols used to communicate and share stories are music, sculpture, dance, painting, theater etc. If you're looking for expert help and advice on how to work effectively with Nigerians, then this is what we do! Therefore, if this is the first time you are meeting with a Nigerian company, you should expect to devote a decent period of time to getting to know people on a personal level. The climate also varies slightly depending on the region. Age is believed to confer wisdom so older people are granted respect. Warning Sign 1: Little Investment Into People. At the time of independence, many hoped that as a huge, democratic country, Nigeria would provide Africa with a seat at the table among the traditional international powers. 56 Likes, 1 Comments - Korean Cultural Centre Nigeria (@kccnigeria_) on Instagram: "Winners of the KCCN "Introduce Your Korea" Event 5 " ' " Weekly. Rice is eaten throughout the country, and in the north grains such as millet and wheat are a large part of the diet. The climate in Nigeria is typically hot, ranging from 28 38 degrees Celsius depending on the time of the year. One of the main features of culture in Nigeria is its hierarchical system. January 31, 2022, How Tobacco Laws Could Help Close the Racial Gap on Cancer, Interactive Trading, local crafts, and wage labour also are important in the Igbo economy, and a high literacy rate has helped many Igbo to become civil servants and business entrepreneurs in the decades after Nigeria gained independence. Sometimes even consumer products are marketed by focusing on a higher being. 'Omenana' is man-made; it is easily changed and is adaptable. There is also a rich nightlife, complete with live music events, and celebrations around personal milestones such as birthdays and weddings, in Nigerias bustling cities. THANKS FOR READING OUR GUIDE TO NIGERIA. You are also agreeing to our. Make certain that your title is prominently displayed. a powdered cassava grain that can be readily eaten as a meal and is quite inexpensive. The most popular Yoruba manifestations of this custom are the Gelede masquerades.[80]. Present and receive business cards with two hands or the right hand, never with the left. Gifts should be given using the right hand only or both hands. For women, the loose-fitting blouse goes down a little below the waist. In addition to its intrinsic value, culture provides important social and economic benefits. Unique to Nigeria, the percentage of Christians to Muslims are nearly equal, with a small percentage being allocated to populations that practice indigenous religions. Opay.ng - Every transaction made on this app is very fast; the delivery rate is 99%, which means you don't need to worry anytime you make a payment on this platform.Plus, every transaction on the app is free. The Yoruba people eventually formed many kingdoms of various different sizes, each of which was centered on a capital city or town and that was being ruled by a hereditary king known as an oba. Communication commences with polite inquiries into the welfare of the person and his family. In a social situation, they are greeted and served first. Other groups worthy of mention are Ijaw, Edo, Itshekiri, Kanuri, Efik, and Tiv. Success, like in any other culture, is important to Nigerias citizens and is greatly revered in Nigerian culture. [79], Other traditional cultural expressions are found in the various masquerades of Nigeria, such as the Eyo masquerades of Lagos, the Ekpe and Ekpo masquerades of the Efik/Ibibio/Annang/Igbo peoples of coastal southeastern Nigeria, and the Northern masquerades of the Bini. The women wear wrappers and shirts and cover their heads with hijabs (veils).[89]. Although this militant activity concerns the entire nation, these groups primarily impact the northeast region of Nigeria. In fact, over 250 languages and dialects are used across Nigerias 36 states. Here are 10 interesting facts about Nigeria: 1. The first wedding is traditional, the second one being in a court, while the third is in the church or the mosque. Most weekdays. Yoruba people, for example, have different dishes like Amala, Ogbono, Moin Moin, Ofada Rice, and Efo Riro. The Hausa, who do not consider dancing to be an art, divide their dances into the categories of social dancing and ceremonial borii dances. The major Christian celebrations of Christmas and Easter are recognized as national holidays. The traditional Yoruba kingships still survive, but with only a hint of their former political power. Global Health Program, Higher Education Webinar: Teaching the History of American Democracy, Webinar The Igbos are renowned for their strong use of proverbs. Nigerians will generally follow the agenda point by point and may want to consult with key stakeholders who will not be present prior to the meeting. The Yoruba often use humour to prevent boredom during long meetings or serious discussions. Nigerians are generally enterprising, resilient, and enthusiastic people. Since the southern part of the country is closer to the coasts, the climate tends to be more humid and tropical, while the northern part of Nigeria tends to be more arid and dry. The population of Nigeria makes up 1/8 of the inhabitants of the African continent. The Yoruba culture is rich and unique drawing comparison with no other culture around. Vast wealth has been generated by it, and it is currently the second-largest film industry in the world by output. They are concentrated in the southwestern section of Nigeria, much smaller and scattered groups of Yoruba people live in Benin and northern Togo and they are numbered to be more than 20 million at the turn of the 21st century. According to Yoruba Mythology, this group of people believes that they are descendants of Oduduwa. The Igbo people share linguistic ties with their neighbours the Bini, Igala, Yoruba, and Idoma, with whom it is believed they were closely related until five to six thousand years ago. In recent time, the styles have evolved to more contemporary designs. Football (soccer) does a great job at bringing all Nigerians together to suppor their national team, known as the Super Eagles. In Nigeria, social etiquette transcends common pleasantries and is actually a statement of respect and upbringing. The people of ancient Nigeria were able to make their own weapons. Shared below is some helpful information about Nigerian culture. We are all different, but culture helps to unite us. Other cultures, such as the Igbo used to wear clothes only for modesty in past times, which is unlike other cultures where clothing has always been a symbol of status. Nigerian Food Culture and Customs: Three Yorb Sayings on It. Nigerian foods are spicy, mostly in the western and southern part of the country, even more so than in Indian cuisine. [87] In the Igbo tradition, the men's cultural attire is Isiagu (a patterned shirt), which is worn with trousers and the traditional Igbo men's hat called Okpu Agwu. Kano Durbar. They may smile to mask their true feelings, especially when disappointed or confused. These are also important aspects of our culture. The terra-cotta figurines of the Nok are some of the earliest statues in existence from sub-Saharan Africa. These figures are expected to confer subordinate titles upon men and women that are highly accomplished. English serves as a common language, used mainly as a means to bridge the communication gaps stemming from the presence so many languages, as well as a way to reach out and connect with the global business community. Can culture exist without society? The first wedding is traditional, the second one being in a court, while the third is in the church or the mosque. All this diversity makes the unification of Nigerians into a single nation a rather difficult task. 34 New House, 67-68 Hatton Garden, London EC1N 8JY, UK. Bushmeat, meat from wild game like antelope and duikers, is also popular. Traditional instruments include various types of flutes, trumpets, musical bows, xylophones, and wooden clappers, as well as many varieties of drums. Although Lagos is located in the southwest region of Nigeria, Lagos is a port city with an International Airport and is considered to be Nigerias center of commerce.