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BodyICE was designed by Lydia Lassila, aerial skiing Olympic Champion, after a devastating knee injury at the 2006 Winter Olympics in Torino, Italy. Hold that vision that youve got for yourself, create the plan, [and] trust the process that youve put in place.. Our Woman and Kids range followed in 2015 after (again) my own experience with childbirth and breastfeeding, and then having toddlers running wild and on the loose! So I was expecting this nicely sewn-on label to come back on the neoprene straps. She found that after undergoing 2 knee reconstructions, and the birth of her first child, Lydia had developed some unhelpful adaptive movement patterns, and had poor activation and strength of the stabilizing muscles that support the spine. After her victory in Canada, Lydia gave birth to her first child. Lydia decided to design and develop BodyICE A range of ice packs that are easy to travel with, offer compression and mobility and service any joint or area on the body. Whilst its horrible now and Ill probably go home and cry for a few hours in disappointment, Im grateful for my health, the opportunity, for what this sport taught me." But all planning aside, I dont think any mother is ever fully prepared for childbirth and what your body is going to experience during that process. Gold in Vancouver 2010, Bronze in Sochi 2014. Lydia Lassila, a 31 year old elite aerial skier, presented to us in March 2013 with multiple musculoskeletal issues. I wanted to create ice and heat packs for kids that are non-threatening, fun, colourful and most of all, instantly soothing in times of need. For me, the vision is key, she told the room. Come the merge, Lassila was seen as a physical threat by many contestants and was voted out in 12th place.[18]. In the early days of BodyICE I was figuring everything out as I went along, I certainly had no business plan. This allowed for a faster recovery and a swift return to the slopes in time for the start of the 2006 Winter Olympic Games in February. Founder of Growbright, Natalie Norman, was born into the sleep industry, her family owning one of the biggest mattress manufacturing companies in Australasia. It has even helped chronic back pain sufferers overcome their illness, Preparing the body for Pilates or general exercise, no matter what a patients condition, The Industrial Athlete (manual worker) wanting to get back to work, Desk workers suffering postural pain and overuse issues, Elite athletes looking for that performance edge. As a young wide-eyed gymnast from Melbourne, Lydia Ierodiacondou . Lydia Lassila has overcome a string of injuries to still be skiing. She gave birth to her first son in 2011 after winning gold at the 2010 Vancouver Winter Olympics. I even thought, Oh my God, when is this feeling going to come? ". There was a lot of pressure and hype from the Australian press for Lassila to do well as world number one. But there was one major incident in the final two months of my pregnancy that really highlighted that fact: That was the tragedy surrounding Alisa Camplins baby boy, Finnan. Already plagued with ongoing injuries, at the 2006 Winter Olympics in Turin, Lassila suffered her most public defeat after her knee gave way beneath her after landing just one jump away from the . Lassila had ruptured her anterior cruciate ligament (ACL) and undergone knee reconstruction surgery in June 2005, only to have her knee collapse again during the qualifying round for the 2006 Winter Olympics in Torino, Italy. I had no patience as a younger athlete, I flew by the seat of my pants. Weve all got families, we run businesses. I still have the fire in me." How long does it take for my home delivery to start? I wanted to escape my body and at many moments I didnt think I could actually do it. [17] In the beginning of the game, Lassila dominated in challenges, winning for her tribe in many instances. I get to be around my family constantly and live spontaneously all over the world! "I saw my name ranked at the top of the leaderboard. At that, Lassila, one of Australia's toughest competitors, having fought back from an horrific knee injury at the Turin Winter Olympics to win gold at the Vancouver Olympics four years later . How do stay healthy and injure-free, lets break that one down. She then went on to obtain the second and the third World Cup wins at the end of February in Minsk and in the beginning of March 2017 in Moscow. No referral required for Private, TAC, Worksafe services. That business, BodyICE, is what brought Lassila to be part of the Victorian Small Business Festival in August and September, where she travelled to regional cities across the state to talk about how she is taking what she learned from sport and translating it to the world of business. She went from 18th to a big final in the 29-year-old's best . Vancouver was about the gold. The four most marketable sports of 2019. We hate spam, but from time to time, we'll let you know first about new products and special promos! Life, its not one-dimensional, she said. In fact, he did not have that natural paternal instinct. We acknowledge that this was, is, and always will be Aboriginal land. BodyICE has played an integral part in Lydias recovery and management of all kinds of injury, helping her reach the pinnacle of her sport. This option is only available where expressly indicated with the offer. In the second round of the qualifying in Turin her knee collapsed and she re-ruptured her ACL ending her Olympics. We have a sports injury range called BodyICE Recovery, friendly kids range called BodyICE Kids and also a womens range called BodyICE Woman for pre/post-childbirth and throughout breastfeeding. I got my first order in and it clinched the importance of communicating the finer details to manufacturers. Well, we need to make sure youre getting the right recovery, youre doing the right rehab exercises, youre not over-training, youre sticking to the plan., I had to remind myself to be smart and to not take any unnecessary risks on a daily basis and that was really different to the approach I had before, which was hope for the best.. But if I start speaking Italian or Finnish to him he gets really angry and he tells me you only speak English, dont speak Italian or dont speak speak Finnish to me! Although I understand a lot of both Finnish and Italian, my speaking of them is behind because, unlike a child Im embarrassed to make mistakes. The same year, in November, she explained: "I contemplated coming back in April and May. Like me, Alisa had taken every precaution throughout her pregnancy, and as I was approaching a similar stage in my own pregnancy, it made me sit back and realise that I had this person inside meit wasnt just a bump on the outsideand there were a lot of things that could go wrong. After several operations, she returned to the international circuit in the 2007-2008 season and to her standing of world no.1, winning the FIS World Cup in her discipline the following winter. We couldnt have picked a better day, either: May 8, 2011, Mothers Day! Any Questions? Aerial skier Lydia Lassila battled excruciating knee injuries to make it to the pinnacle of one of the toughest and most risky sports on earth, earning a number 1 world ranking and an Olympic gold medal in the process. It was a great buzz after winning the gold medal. Enter Lydia Lassila. On 15 February, she placed 15th in the second qualification round and thus bid farewell to her chance of a place in the final, and to her sporting career. Within 2 months Lydia was transformed, her pain almost resolved. Enter BodyIce. Ierodiaconu battled back to compete in the 2006 Turin Winter Olympics, but unfortunately, while in second place after the first round she landed awkwardly and suffered a second ACL rupture in the same knee. Her jump was a quad-twisting triple somersault. In episode 131 of The Physical Performance Show Brad Beer has a conversation with Lydia Lassila, OAM - 5x AUS Olympian, Olympic Champion Aerial Skier. We pay our respects to Elders past, present and emerging. This program is now delivered through an online platform Physitrack which facilitated communication with Lydia and her support team, and progression of her program wherever she was training over the following months. She will remain a role model for future generations of Australian aerial skiers. My dad always ran his own construction company, he always had his own business, so for me, it was never ever a big deal at all. The injury took her out of the Olympics and put her on the sidelines of her sport for 16 months. At the peak of her powers, Lassila was one of two Aussies to strike gold that week, following snowboarder Torah Bright, who won the women's half-pipe just six days earlier. However, they didnt exist, and I soon discovered Alibaba and the wide world of Chinese manufacturing. Her score for the aerial was 72.12. It was simple and clear. From design, to getting samples in, to shipping inventory, to warehouse management, then to sales and marketing, I didnt really know anything about that kind of stuff. Likewise, Lassila says her sporting achievements would not have been possible without a solid team backing her up. About six months before the 2006 Winter Olympics in Turin, Italy, Lassila injured her knee. I can be competitive for another round. She reported that most of her problematic injury was her lower back pain. What do we need to focus on? Olympic aerials champion at Vancouver 2010, bronze medal winner at Sochi 2014 after attempting an incredible and hitherto unseen quad-twisting triple somersault and mother of two children, at PyeongChang 2018 Lydia Lassila also became the first Australian to compete at five Winter Games. If you subscribe directly with us you will also get access to our News+ Network which is made up of some of our most popular news sites, like. I wanted success so badly but didnt understand the concept of delayed gratification, of about waiting and trusting the process, and setting a really clear plan in place to achieving these goals, she said. I guess being my first pregnancy, I was oblivious to how many things can actually go wrong with both the mother and baby. Lydia Lassila celebrates her gold medal at the Vancouver 2010 Olympic Games. It was also a change from how she operated in the past. I was also still competing as a full time athlete, so there was a lot going on in that time of life! It's just a matter of organising, but it's possible! I was pretty frustrated anyway so I picked up this shopping bag of ice and Ive thrown it on the floor and said, someone should make a decent bloody ice pack that doesnt leak and slip all over the place. Lydia Lassila grabs her knee after she crashed at the 2006 Winter Olympics (AP Photo/Peter Dejong) Source: AAP I was pretty emotionally scarred, mentally, and physically. *Cue lightbulb moment* Lydia Lassila. And all of a sudden, predictions for the aerials competition at PyeongChang 2018 were up in the air. "I was determined to be no.1." When the kids were small, we used to have live-in au pairs so that we could focus on work whilst the kids would be entertained and get outdoors when hubby and I couldnt. Lydias pelvic and gluteal muscles were also weakened and sluggish to fire. New customers only. A lot of women have said to me (including my own mother) that being pregnant was the best theyve ever felt, but Im not sure I share that view. It is amazing what you can achieve by opening up that dialogue and asking the right questions, [such as], how did you do it? Im having this issue at the moment, what would you do in this situation? she said. Any of the bones in or around the knee can be fractured. Physiotherapy. It was, she admits, a low point. So for a name like Kyle in Australia, it would sound like Kuu leh in Finland. I compete for Australia from time to time and Ive just finished project managing a house build. Out of pocket expenses for Medicare EPC services may apply. I needed to ice my knee constantly to help with the swelling, pain and inflammation, and couldnt find a product that would stay in place and stay cold, Lydia explains. Prices after the first 12 months may be varied as per full Terms and Conditions. She is the second Australian to win an Olympic gold medal in aerials, after Alissa Camplin in Salt Lake City in 2002. The injury took her out of the Olympics and put her on the sidelines of her sport for 16 months. I was hoping that retirement feeling would come but it kind of never did. While it was all new for me, it was also new for Late and Im sure he didnt know what to expect. We all know that. However in 2005 she ruptured her Anterior Cruciate Ligament (ACL) and underwent radical surgery which enabled her to recover and compete in the 2006 Turin Winter Olympics. No jumping of course, but I trained at the VIS through my pregnancy to keep as fit as possible with the mindset that I was just on maternity leave and that I would be returning stronger and better than ever towards my campaign to Sochi. Lydia was the perfect patient, and worked extremely HARD on her exercise program! Our mission is to make it easy for parents to make Three years ago, in a pre-COVID world, Aussie farmers were facing the most devastating drought in recent history. But then she needed to land! Join Olympic champion Lydia Lassila as she demonstrates some of her favourite exercises to keep her knees strong and healthy Premax: https://www.premax.co Bo. ), An over-achieving mum, athlete and entrepreneur, I was keen to mine Lydias brain in an effort to find out how she does it all. People wanted to hear my story and requested me at their events. Of course Ive felt better! Other than me being pregnant, it was business as usual. I was afraid. Cue lightbulb moment: Ding. [5] She is married to Lauri Lassila,[1] a Finnish former professional freestyle skier, whose career included placing 2nd in moguls at the FIS Freestyle Skiing World Championships in 1999. But over the past 10 years, Lassila has also been steadily building her own business, wholesaling and retailing remedial heat and ice packs. Australian Lydia Ierodiaconou suffered an Anterior Cruciate Ligament (ACL) rupture during training in June 2005. Aerial skier Lydia Lassila battled excruciating knee injuries to make it to the pinnacle of one of the toughest and most risky sports on earth, earning a number 1 world ranking and an Olympic gold medal in the process. For me, it outweighs the risk and non-stop nature of running your own business. When Id catch a side profile of myself in the mirror Id just about fall over in shock. Saturday 8am-12pm, Come visit us at: